Privacy Policy

Last updated: November 2025

AMP Business Valuations (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, https://ampbusinessvaluations.com (the “Site”), or interact with our services.

 

1. Information We Collect

Information You Provide

We collect information that you voluntarily provide when you:

  • Fill out a contact form
  • Subscribe to our newsletter or download resources
  • Schedule a meeting via Calendly
  • Communicate with us by email or other means

This may include your name, email address, phone number, company name, and any other information you choose to share.

Information Automatically Collected

When you visit our Site, we may automatically collect certain information through cookies, analytics, and similar technologies. This includes:

  • Your IP address and browser type
  • Device information and operating system
  • Pages visited, time spent on each page, and referring URLs

We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 may collect anonymized traffic data through cookies.

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and communicate with you
  • Provide requested resources or schedule consultations
  • Improve the performance and usability of our Site
  • Send marketing or educational emails (only if you opt in)
  • Analyze visitor behavior to improve our content and offerings

We do not sell, rent, or trade your personal information.

3. Third-Party Tools and Integrations

Our Site integrates with trusted third-party tools:

  • HubSpot – for managing contact forms and marketing communications
  • Calendly – for appointment scheduling
  • Google Analytics 4 – for website analytics

Each provider has its own privacy policy governing how it handles data.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:

  • Consent: You have given consent to the processing of your personal data for one or more specific purposes.
  • Legitimate Interests: Processing is necessary for our legitimate interests, such as maintaining and improving our website and communications.
  • Contractual Necessity: Processing is necessary to fulfill a request you’ve made (e.g., scheduling a consultation).

5. Your Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal information:

  • The right to access, correct, or delete your personal data
  • The right to withdraw consent at any time
  • The right to data portability (receive a copy of your data in a usable format)
  • The right to request information about how your data is collected and used

To exercise these rights, contact us at info@ampbusinessvaluations.com.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure or deletion of personal data collected about you.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, or destruction. However, no online transmission or storage system can be guaranteed to be 100% secure.

8. International Data Transfers

As a multi-state firm based in Denver, CO; Chicago, IL; and Washington State, data collected through our Site may be stored or processed in the United States. By using our Site, you consent to this transfer.

9. Links to Other Websites

Our Site may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, you can contact us at:

AMP Business Valuations
📍 Offices in Denver, CO | Chicago, IL | Washington State
📧 info@ampbusinessvaluations.com
🌐 https://ampbusinessvaluations.com